PCI Launches 'Why I PCI' Initiative to Elevate Parent Coaching Awareness

The Parent Coaching Institute (PCI) has launched 'Why I PCI', a new initiative designed to enhance the visibility and comprehension of parent coaching services. This campaign features a collection of short videos produced by the instructors, graduates, and students of PCI's Parent Coach Certification® Program, aiming to bridge the gap between parent coaching services and the families who stand to benefit from them.

Gloria DeGaetano, PCI's founder and CEO, highlighted the initiative's necessity, pointing out the persistent lack of awareness about parent coaching among potential beneficiaries. Emily Schweppe, PCI's Communications Coordinator, shared the motivational drive behind 'Why I PCI', emphasizing the alignment of personal and professional values as a source of purpose. The videos aim to present the varied methodologies and strengths of PCI's family support professionals, underlining the program's accolades, including its recognition by Life Coach Magazine as a leader in parent coach training.

PCI Certified Parent Coaches® employ evidence-based strategies to foster new possibilities for families. The 'Why I PCI' series seeks to offer parents a tangible glimpse into the transformative potential of parent coaching. Additionally, the initiative is expected to bolster the businesses of PCI graduates by directing parents in need of support to trained professionals. PCI encourages the public to follow their social media channels to see the positive changes their community is making. For those interested in PCI's graduate-level training program, offered in partnership with Southern New Hampshire University, applications for the Summer Term are now open. More details can be found at www.ThePCI.org.