KARMA Search Engine Launches in the U.S., Turning Searches into Support for Animal Protection and Biodiversity

The introduction of KARMA, an ethical search engine, to the United States marks a significant step forward in leveraging everyday technology for global good. By simply using KARMA for online searches, users can now play a part in funding animal protection and biodiversity conservation efforts. This innovative platform redirects revenue from sponsored links to support its non-profit partners, with an ambitious goal to contribute more than $100 million to these causes in North America over the next three years.

Since its launch in France in 2022, KARMA has quickly gained traction, evidenced by over 150,000 downloads and high ratings across app stores. Its selection by Google for the Choice Screen menu in European markets hints at potential expansion in the U.S., further amplifying its impact. Yann Kandelman, Co-Founder and CEO of KARMA, highlights the scalability of search engines as tools for financial support to urgent environmental needs, emphasizing how even a small shift in user behavior could generate substantial donations.

KARMA's partnership with Re:wild and Humane Society International underscores the tangible benefits of this initiative. These organizations stand to gain significantly from the projected donations, enabling them to extend their conservation efforts and inspire global action. Beyond financial support, KARMA educates users through its 'Learn & Act' feature, fostering a community informed and motivated to make daily differences in environmental preservation.

Available across multiple platforms, KARMA not only champions environmental causes but also prioritizes user privacy with features designed to protect personal data. This dual focus on ethical contributions and privacy positions KARMA as a pioneering tool in the intersection of technology and philanthropy, offering a simple yet powerful way for individuals to contribute to a larger cause with their routine online activities.