Record-Breaking American Century Championship Highlights Power of Celebrity Golf in Charitable Giving

The 35th annual American Century Championship in South Lake Tahoe concluded with unprecedented success, setting new benchmarks in attendance and charitable giving. The event, sponsored by American Century Investments, attracted a record-breaking crowd of 77,049 attendees and featured a star-studded lineup of 90 celebrities and athletes. Tennis star Mardy Fish won his second celebrity golf title, while the tournament introduced innovative charity challenges like 'Beat the Bot' and the 'Cardigan Classic,' raising significant funds for medical research and other causes.

This year's tournament not only entertained but also made a profound impact through philanthropy, with American Century Investments donating nearly $8 million to various charities over its history. The company's commitment to directing over 40% of its profits annually to medical research was highlighted by Erik Schneberger, Chief Marketing Officer, who emphasized the dual focus on investment management and supporting medical research. The event's success underscores the potential of celebrity golf tournaments to engage the public in charitable giving and support important causes.

The introduction of new charity initiatives and the record participation in the Fantasy Golf Contest demonstrate the public's growing interest in combining entertainment with philanthropy. With American Century Investments renewing its title sponsorship for the next five years, the tournament is set to continue its growth, potentially inspiring similar events across different sectors. For more information, visit https://www.AmericanCenturyChampionship.com.