Comcast RISE Program Empowers 100 Small Businesses in Southern Colorado with Comprehensive Grants

The Comcast RISE program has taken a significant step towards bolstering the small business sector in Southern Colorado by awarding comprehensive grant packages to 100 local businesses. These grants, each valued at over $5,000, are designed to provide a multifaceted approach to business support, including financial assistance, marketing, and technological upgrades. This initiative is a part of Comcast's broader commitment to fostering economic growth and digital equity through its Project UP, a $1 billion pledge to connect communities and advance economic mobility.

Among the beneficiaries are RAD Hostel in Colorado Springs, ColorSplashPaintball in Pueblo, and The Walter Brewing Company in Pueblo, showcasing the program's dedication to supporting a diverse range of industries. The grants offer more than just monetary aid; they include business consultation services, educational resources, creative production assistance, and a technology makeover, addressing the holistic needs of small businesses in today's competitive landscape.

Erin Welch of RAD Hostel and Rique Lucero of ColorSplashPaintball shared how the grants would help overcome challenges exacerbated by the pandemic, from marketing hurdles to operational difficulties. The Comcast RISE program, initially launched in response to the COVID-19 crisis, has now shifted its focus towards long-term economic development and community support, as highlighted by J.D. Keller, senior vice president of Comcast's Mountain West Region.

The potential impact of these grants extends far beyond the immediate beneficiaries. By equipping small businesses with the tools they need to thrive in the digital age, the Comcast RISE program is laying the groundwork for job creation, increased local economic activity, and a stronger small business ecosystem in Southern Colorado. This initiative exemplifies how targeted corporate investment can play a pivotal role in revitalizing local economies and fostering innovation and resilience among small businesses.