American Heart Association's Life is Why™ Campaign Gains Momentum with National Retailers to Fight Cardiovascular Disease

The American Heart Association has launched its Life is Why™ campaign during American Heart Month, partnering with a coalition of national retailers to address the growing concern of cardiovascular disease in the United States. With research predicting that 61% of U.S. adults could develop some form of cardiovascular disease in the next 30 years, the campaign seeks to mobilize public support through donations at checkout, both in physical stores and online.

This initiative brings together a wide array of companies, including AT&T, CVS Health, Kroger Health, and Orangetheory Fitness, alongside new participants like Chinese Laundry, Crayola Flowers, Reebok, and QVC. These partnerships are crucial for the American Heart Association's 2028 Impact Goal, which focuses on fostering scientific breakthroughs and implementing health solutions to benefit communities nationwide.

Marsha Jones, the 2023-2025 volunteer chairperson of the Board of the American Heart Association, highlights the significance of collective effort in tackling health challenges. The campaign not only raises funds but also awareness, featuring stories of resilience and promoting healthy living through in-store signage and online advertisements.

The involvement of diverse retailers amplifies the campaign's reach, offering consumers multiple avenues to contribute to a cause that affects millions. By supporting the Life is Why campaign, individuals play a direct role in advancing the American Heart Association's mission to improve heart health and reduce the incidence of heart disease and stroke across various communities.