Meridianbet's 2024 CSR Initiatives Highlight the Power of Corporate Philanthropy

In 2024, Meridianbet, a global leader in online sports betting and gaming, undertook an impressive 258 Corporate Social Responsibility (CSR) initiatives, marking a significant commitment to fostering social impact across Europe, Africa, and Latin America. These efforts not only underscore the company's dedication to corporate philanthropy but also highlight the broader potential for businesses to contribute positively to society.

One of the standout initiatives was the global book donation campaign launched in February 2025, which originated from an employee-driven effort in Serbia. This campaign successfully distributed thousands of books to small libraries and cultural centers across the 18 markets where Meridianbet operates. Such initiatives are crucial in promoting literacy and education, aligning with the United Nations Sustainable Development Goals (SDGs) of quality education and reduced inequalities.

Meridianbet's CSR strategy encompassed a wide range of areas, including healthcare donations, scholarships, responsible gambling education, and environmental sustainability projects. Notably, the company provided support to healthcare centers, ran breast cancer awareness campaigns, and maintained educational scholarship programs for five consecutive years. These efforts demonstrate a holistic approach to corporate social responsibility, addressing immediate community needs while also investing in long-term societal benefits.

The company also innovatively integrated its CSR efforts with major sporting events, such as EURO 2024 and the 2024 Olympics, by making donations based on goals scored and national medals won. This approach not only amplified the impact of their contributions but also engaged the wider public in their philanthropic efforts. Additionally, Meridianbet launched campaigns against violence towards women on International Women's Day, further showcasing its commitment to social issues beyond the realm of sports and gaming.

To streamline the process of charitable giving, Meridianbet introduced tools like the Meridian Donate Button and Scan & Help QR code solution. These innovations have made it easier for supporters to contribute to urgent causes, reflecting the company's forward-thinking approach to philanthropy.

Looking ahead, Meridianbet plans to expand its educational, environmental, and healthcare support programs throughout 2025. This ongoing commitment not only benefits the communities in which the company operates but also sets a precedent for how corporations can play a pivotal role in addressing global challenges. Through its comprehensive CSR initiatives, Meridianbet exemplifies the profound impact that corporate philanthropy can have on society, inspiring other businesses to follow suit.