NFL and American Heart Association Tackle Childhood Inactivity with PLAY 60 Day of Play

The National Football League (NFL) and the American Heart Association have joined forces to address a pressing issue affecting children across the United States: physical inactivity. Through the NFL PLAY 60 Day of Play program, 35 schools nationwide are being equipped with interactive kits designed to encourage physical activity among students. This initiative not only aims to reduce the health risks associated with a sedentary lifestyle but also to instill a lifelong appreciation for physical fitness.

Physical inactivity in children is linked to numerous health problems, including obesity, high blood pressure, and diabetes. The PLAY 60 Day of Play program seeks to mitigate these risks by providing schools with footballs, fitness dice, and heart-health challenges. These tools are intended to create engaging, movement-oriented environments where students can learn the importance of staying active while having fun.

Three schools in Green Bay, New Orleans, and San Francisco have been awarded additional $2,500 grants to further support their participation in the program. This financial boost underscores the commitment of the NFL and the American Heart Association to making a tangible difference in the lives of children, regardless of their geographic location.

Nancy Brown, CEO of the American Heart Association, highlighted the critical need for programs that make health consciousness engaging for children. By integrating physical activity with educational content about heart health, the initiative aims to build confidence and inspire students to prioritize their well-being.

The program is aligned with the U.S. Department of Health and Human Services' recommendation for children to engage in at least 60 minutes of vigorous physical activity daily. Through a variety of activities, games, and challenges, students are encouraged to meet this guideline in a fun and interactive way.

Anna Isaacson, NFL Senior Vice President of Social Responsibility, emphasized the league's dedication to supporting children's health and happiness. The PLAY 60 Day of Play program is a continuation of a partnership that began in 2006, reflecting a long-term commitment to fostering physical activity among youth.

Beyond the selected schools, the program offers free resources, including an activation guide, exercise videos, and a mobile app, making it accessible to any school interested in promoting physical activity. By combining entertainment with education, the NFL and American Heart Association are setting the stage for a healthier future for children across the country.